Case study
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Positioning AWS's voice across Latin America
AWS
Amazon Web Services is the global leader in cloud computing, but leading a category is not the same as leading its conversation. The goal was to give AWS a distinct executive voice across Latin America, built around Paula Bellizia, the company's Vice President for the entire region, and carried consistently in all three languages.
Goal
In a market where every technology company claims innovation, authority comes from a consistent point of view, not just a product. AWS needed its leadership in Latin America felt through the perspective of its executives, carried coherently across every channel. Content CO partnered with AWS to run the narrative strategy for Paula Bellizia in English, Spanish, and Portuguese, with one objective: turn her into a reference voice on the region's technology agenda.
Strategy
- Articles and thought leadership: defined the themes and angles that establish her authority on AI, cloud, innovation, and Latin America's digital agenda.
- Keynotes and fireside chats: structured the narratives she brings to the stage, so each appearance extends the same story.
- Social media: developed the content strategy that carries that voice to a broader audience day to day.
Results
The narrative strategy translated into consistent presence on the biggest stages and measurable growth on Paula's own channels.
- More than 15 original presentations at Latin America's and the United States' leading technology events, including re:Invent, AWS Summit, South Summit, Amcham Plano de Voo, VTEX Day, País Digital, Punta Tech, Aval Tech Week, SPIW, and many others.
- Articles and bylined pieces published in the region's most relevant media outlets, extending the same point of view beyond the stage.
- On LinkedIn, +247% in posts, +17% in engagement, and +17% in followers, carrying that same voice to a broader audience day to day.