Case study
Connect globally
Making a Brazilian payments company a global voice
EBANX
EBANX is a leading payments platform connecting global companies to customers in some of the world's fastest-growing digital markets. Founded in Brazil in 2012, its story is inherently cross-border, and its communications had to be too. The goal was to build one coordinated voice across three regions and multiple languages.
Goal
A company that connects global businesses to rising markets cannot sound like a local player in any of them. EBANX needed its innovations, technology, and governance to land with real authority in the United States, Brazil, and Europe. Content CO partnered with EBANX as its communications partner across these regions, with one objective: turn a Brazilian payments company into a globally recognized voice on payments in the emerging markets it serves.
Strategy
- Market data as story fuel: analyzed market data to produce original angles and pitches, so coverage was driven by insight rather than announcements.
- Global journalist mapping: mapped journalists worldwide who cover EBANX's territories, and built active relationships across every market.
- PR strategy and planning: developed the PR plans and strategies that guide informed decisions, from news listening to event-driven campaigns.
- Multi-market coordination: ran it all across the United States, Brazil, and Europe, so the same story landed consistently in every market.
Results
The strategy turned EBANX into a consistent presence in the world's most influential business media.
- More than 200 organic placements in top-tier outlets, including Financial Times, Bloomberg, BBC, Reuters, CNN, Forbes, and Valor Econômico.
- 90% share of voice on Pix, making EBANX the reference source on the topic.
- A relationship network of around 500 active journalists, built from a global map of nearly 2,000 covering EBANX's markets.