Turn moments into business opportunities

A summer this loud is usually a problem for everyone but the World Cup. The attention, the budgets, and the emotion all pool around one event, and Leagues Cup could have burned months fighting that current for scraps of attention. Content CO chose to ride the wave: convert World Cup passion into Leagues Cup attendance, reaching fans while their appetite for live soccer was at its peak and handing them an affordable, in-market way to feed it that same summer.

• Two conversion windows: ran one message during the World Cup - live soccer you can actually attend, for fans priced out of the main event - then pivoted to what's next urgency after the final to close decisions.
• Newsjacking the world stage: built editorial and creator content that remixed World Cup moments into Leagues Cup pitches: you saw him on the world stage, now see him in person.
• Affordable next option: positioned Leagues Cup as the accessible, in-market way to keep the summer going, aimed at cost-sensitive fans while demand ran hottest.
• Paid synced to the wave: timed campaigns to spike in the emotional cooldown windows around matches rather than fight for attention on peak match days.

Impressions and engagement built steadily, then surged in the final 10 days before the World Cup as the groundwork paid off.

• +100% above the engagement goal for World Cup-related content.
• +597% in traffic to the Leagues Cup website during the World Cup, as we used the global spotlight to steer football fans toward the next big competition.
• +253% in clicks to leaguescup.com/tickets driven by social content, showing that the conversation we sparked online kept pointing fans toward the stadium.
• +708% in ticket purchases attributed to content touchpoints, the clearest sign that our content moved fans all the way from interest to action.