Understand your audience

When your business runs on the trust between creators and their audiences, sentiment carries real commercial value. Banca Digital wanted to understand the perceptions and behaviors around the people who engage with them online, and put that reading straight to work. Content CO partnered with Banca Digital to build that evidence, with one objective: turn raw social conversation into audience intelligence that shows up directly in the company's revenue.

• Mapping the profiles that matter: focused the study on the 12 profiles most important to Banca Digital commercially, tying the intelligence to revenue from the start.
• AI-powered classification: trained an AI model to classify and segment more than 14 million collected mentions, making a dataset that large readable and useful.
• Sentiment analysis and risk detection: ran sentiment analysis across the mentions and flagged critical terms with risk potential - the ones likely to draw hostile, toxic, or polarized reactions.
• A health score for each profile: created a net sentiment score and a healthiness rating that measured the impact of every mention, so Banca could see where each profile stood.

The intelligence reached the bottom line.

• Armed with the data, Banca Digital brought paused investment back into play, reactivating major advertisers on the strength of the evidence the study produced.
• The healthiness rating gave the commercial team a data-backed way to defend profiles and win back advertiser confidence, putting sentiment to work as a sales tool.